Radio: Suckers Never…

Remember when Radio really mattered to people???

The long-time radio leader in Chicago, MOR/talk WGN(AM), has regained its top 12-plus metro share standing while urban/contemporary hit KPWR(FM) overtook contemporary hit rocker KIIS-AM-FM for the numberone spot in Los Angeles, according to the just-released local market summar Arbitron reports. In New York, it was status quo in the ratings race for first place with contemporary hit WHTZ(FM) still leading the pack. The latest Arbitron ratings are based on listening for Monday through Sunday, 6 a.m. to midnight, from June 25 through Sept. 16.

WHTZ maintained its dominance in the nation’s top market by finishing with a 6.2 overall metro share. Next was urban contemporary WBLS(FM) and contemporary hit WPLJ(FM), both finishing with 4.8. There was also a tie for third place at 4.6 between easy listening WPAT-FM and urban contemporary WRKS(FM) as well as for the fourth slot at 4.5 with all-news WINS(AM) and talk WOR(AM) and for fifth at 4.3 with soft rock WLTW(FM) and “dance-oriented’ contemporary hit WQHT(FM).

Other station finishes included the market’s 20-year-old album-rocker WNEW-FM, 4.0; up from 3.5 in the spring book; oldies WCBS-FM, 3.8; up from 3.7; classic rock WXRK(FM), 3.7; up from 3.3; and all-news WCBS(AM), 3.1, down from 3.3.

In Los Angeles, KPWR(FM) moved from second place last spring to the top spot in the summer report with a 6.6 12-plus share. Falling from first to second was KIIS-AM-FM at 6.5. That was followed by talk KABC(AM), 5.8, up from 5.2; soft rock KOST(FM), 4.9, up from 4.3; and easy listening KJOI(FM), 4.5, down from 4.9.

In the all-news category, KNX(AM) finished ahead of its crosstown rival KFWB(AM), 2.8 to 2.6. Meanwhile, progressive rocker KROQ(FM) with 4.3 beat out KLOS(FM) at 3.0 in the battle among rock outlets. Also finishing with 3.0 was classic rocker KLSX(FM).

As for the market’s newest station phenomenon, new age/jazz KTWV(FM), known as The Wave, registered a 2.7 overall share, up from 2.5 in the spring and 1.9 in the winter book when it switched from albumrock, under the call of KMET.

In Chicago, WGN, which fell from first to second last spring after being on top for many years, jumped back to its familiar post with a 9.7, up from 8.4. Urban contemporary WGCI-FM was second at 8.2, dropping from 8.6 and first place, with all-news WBBM(AM) landing third at 6.3, up from 5.7. Next was easy listening WLOO(FM), at 5.3– the same share as the previous book–followed by urban contemporary WBMX(FM) at 5.1, up from 4.4.

Among the stations gaining in 12-plus audience share since the spring were: contemporary hit WBBM-FM, from 3.8 to 4.1; classic rocker WCKG(FM), 2.9 to 3.7; adult contemporary WFYR-FM, 2.6 to 2.9.

Those stations showing a 12-plus decline from the previous report included soft contemporary WLAK(FM), from 4.2 to 3.3, and news/talk WMAQ(AM), which dipped from 2.2 to 1.9. WMAQ is one of three stations being sold by NBC and industry sources say Group W is the primary suitor (“In Brief,’ Spet. 28).

Looking at the remaining top five markets, AM stations won the first three 12-plus share positions in San Francisco. KGO(AM) continued its stronghold over the Bay Area with an 8.7, followed by all-news KCBS(AM), 5.6, and adult contemporary KNBR(AM), 5.2–another NBC station up for sale.

Yep. It was a long time ago.

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One comment on “Radio: Suckers Never…

  1. Tinson on said:

    Fantastic items from you, man. I have checked your stuff prior to this and you are just extremely great. You are making it entertaining and you continue to take care of to keep it sensible.

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